The Urban Jungle is a literal mashing of the Ecuadorian Amazon and the Philadelphia Urban landscape. My client for this project was a Philadelphia restaurant company, working with them I drafted two potential layouts and went with a purely jungle-esque design. Later into the project, they requested that I added in more elements that directly relate to their bars and restaurants. One of their locations is themed after the subway system, so using that as a starting point and referencing graffiti art, as Philadelphia is its starting point, I produced what is the finished project.
ART DIRECTOR - Michael Conwell